You just have to enjoy high fashion in the modern era. They seem to be in a constant battle to see who can do the most offensive borderline racist thing. Coming off the heels of Gucci's blackface face mask thing, fashion brand Burberry has apologized for showcasing a hoodie that featured a noose around the neck during its show at London Fashion Week.

Check out Gucci's blackface sweater.

The design was criticized by model Liz Kennedy, who featured in the show but claimed her concerns about the use of a noose were dismissed.

"Suicide is not fashion," Kennedy wrote on Instagram. "It is beyond me how you could let a look resembling a noose hanging from a neck out on the runway...I had asked to speak to someone about it but the only thing I was told to do was to write a letter."

"We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection," Marco Gobbetti, Burberry chief executive officer, said in a statement provided to CNN.

"Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake," he added.

Well once the internet gets ahold of something like this, it's hard for the brand to hear the end of a brutal mistake like this:

Here's to looking forward to what the next brand of stupid fashion design these companies can possibly come up with.